The DIGITAIL e-learning modules aim to cultivate a professional profile essential for transforming a commercial role into a digitalized one, thereby fostering the digitization of the retail sector. This training program endeavors to equip responsible individuals within retail sector companies with the necessary competencies, knowledge, and practical experiences to integrate digitalization components into the European VET (Vocational Education and Training) system. Its objectives include devising strategies for digitalizing the sector in alignment with European VET policy instruments, methods, and strategies, ensuring coherence between actions at the VET school level and the requirements at the corporate level.
This course will provide guidance on digitalization tools and strategies across various domains, encompassing Consumer Goods and Industrial Marketing, Digital Marketing, Operational and Business Skills. Participants will gain insights into SEO positioning, Google Ads, Social Media Management, as well as learn about prospecting and recruitment, sales techniques, and fostering customer loyalty.
Learning modules are available on Moodle : http://www.digitail.eus/