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Retail is a multi-billion dollar industry that is growing daily worldwide. It is ready to innovate. However, according to the latest data, not all sellers are familiar with the benefits of AI in retail and ready to introduce technology into the process. The size...

Modular training programme is for retail managers and employees in companies and businesses, teacher and learners. The training programme is divided into several small learning units that allows to reflect the different realities and competence needs in the different...

In recent weeks, dissemination activities have been held by the partners involved in the DIGITAIL project. Regarding the Spanish partners, the Alava Chamber of Commerce carried out its Multiplier Events during the months of October and November. The workshops were...

The DIGITAIL e-learning modules aim to cultivate a professional profile essential for transforming a commercial role into a digitalized one, thereby fostering the digitization of the retail sector. This training program endeavors to equip responsible individuals...

Content marketing is a widely used strategy by companies to establish their presence in their markets and industries and strengthen their relationship with customers. In this DIGITAIL post, we'll tell you about the advantages of implementing this strategy, the...

Here are some essentials for making it outstanding. Creating and maintaining your own online store is not an easy task, but it is an essential detail to consider, if you want your brand to reach out to the right audience and customers. In today’s fast changing digital...

Ecommerce is constantly evolving and more and more trends and technologies are transforming the way people shop online. From voice commerce to social proof, these innovations are changing the consumer shopping experience and, therefore, companies' business strategies...

Social media has revolutionized the way we interact with the world, and the year 2023 brings a set of trends that are shaping the marketing industry and business strategies. The Social Media Trends report, developed by HubSpot in collaboration with Brandwatch Consumer...

In an age where technology has become an integral part of our daily lives, the retail sector has found itself at a crossroads. The traditional brick-and-mortar approach is no longer sufficient to meet the evolving demands of consumers. Recognizing the need to address...

Ecommerce has experienced tremendous growth in recent years, driven by digitization, globalization and the covid-19 pandemic. However, this sector is not standing still and continues to face new challenges and opportunities that will mark its evolution in the future....

The retail sector is experiencing a profound transformation driven by the rapid advancement of digital technologies. In Europe, the digitalization of the retail industry has gained momentum, reshaping traditional business models and customer interactions. However,...

The growth of eCommerce has accelerated a lot in recent years; and consumers want to feel accompanied in the buying process, regardless of the size of the eCommerce. The shopping style has changed, consumers want to feel accompanied throughout the buying process and...