Ecommerce has experienced tremendous growth in recent years, driven by digitization, globalization and the covid-19 pandemic. However, this sector is not standing still and continues to face new challenges and opportunities that will mark its evolution in the future.
What trends can we expect in the coming years for ecommerce?
In the current scenario, technology can be a great opportunity and is a key factor in guaranteeing the economic viability of companies. In this post we tell you about 5 major challenges facing e-Commerce worldwide:
1.- Fostering long-term relationships with customers in the face of rising acquisition costs
It is becoming increasingly difficult to attract and retain customers. Acquisition costs have skyrocketed due to competition, channel saturation and changing consumer habits. For this reason, it is essential to foster long-term relationships with existing customers, as they are more profitable and loyal than new ones.
According to Alkemy Iberia, this year e-commerce is expected to account for 20.8% of global retail sales. Due to rising prices, if we want to build customer loyalty and increase the value they perceive, we need a good brand building strategy.
2. The death of third-party cookies forces brands to rethink personalization.
The key axes that have allowed and will allow companies to grow in the future in e-commerce have been:
- Personalization of products and services.
- Transparency.
- Efforts to create communities around brands and values.
3. New commercial opportunities arise in the largest social platforms.
Social networks have become a key channel for digital marketing and online sales. More and more companies are taking advantage of the functionalities of the most popular platforms, such as Facebook, Instagram, Twitter and TikTok, to promote their products or services, interact with their customers and generate revenue.
All of this is causing social/live commerce to adapt to its target audience through the creation of new experiences.
4. The post-pandemic customer journey has given rise to the next phase of omnichannel shopping.
54% of consumers say they search and shop across both physical and digital channels.
5. Supply chain disruptions (SCD) challenge current logistics strategies.
Reviewing SCD strategies and managing them through AI-based models will be key to meeting customer expectations when it comes to online orders.
According to Pablo Ambrossi, Strategy Consultant at Alkemy, we can turn this scenario into an opportunity to improve and reconnect with our customers.
In eus-COMMERCE from de Alava Chamber of Commerce and DIGITAIL we offer personalized training to help you innovate your business strategy and focus it on the new digital environment. Find out more on our website!
http://www.camaradealava.com/en/