About

The COVID-19 pandemic has made the need to accelerate the digital transition in Europe more pressing. Since digitization is an essential element to respond to this crisis. In October 2020, the EU invited the Commission to present a global Digital Compass specifically setting out the EU’s digital ambitions for 2030. The Commission presented its proposal with a structure in four main areas:

  • Capabilities
  • Business
  • Public services
  • Infrastructures

The proposal presents a vision for Europe’s digital transformation with specific targets and milestones to be achieved by 2030. Europe’s Digital Decade: digital targets for 2030 (European Commission) EU Member States recognize the need to strengthen, modernize and clarify the rules on digital services to:

  • ensure the safety of online users
  • enable the growth of innovative digital companies

The Commission proposes ambitious new rules to better regulate the digital space and digital services, in particular social media platforms. The main goals are:

  • ensure that digital users have access to safe products and protect the fundamental rights of such users,
  • Allow free and fair competition in digital sectors to drive innovation and growth

It is known to all that since March 2020 the global pandemic situation has completely changed the economy and the uses and customs of consumers. The pandemic has resulted in a rapid maturation of electronic commerce. During the worst months of contagion, consumers substantially increased the use of online purchases and companies have been forced to adapt to this new reality. Confinement and fear of face-to-face contact have led to a boost in the digitization of consumer channels and the increase in e-commerce. For a few months, specialists have warned of the acquisition of new consumer habits hand in hand with the increase in electronic commerce. The situation has changed from one day to the next. This includes what we buy, when and how. Linked to this adaptation, the profiles of these professionals require adaptation to new times. Therefore, the commercial profile, which until now has been required, has had to adapt, and re-qualify to become a commercial profile more linked to digitization.