Ecommerce is constantly evolving and more and more trends and technologies are transforming the way people shop online. From voice commerce to social proof, these innovations are changing the consumer shopping experience and, therefore, companies’ business strategies as well. In this DIGITAIL article, we will explore how the way we shop online is changing and how companies can adapt and implement these trends to boost their online sales.
Trends in ecommerce:
Ecommerce has evolved and has become a powerful tool for entrepreneurs looking to expand their sales and reach new audiences. In this context, voice commerce has become a booming trend, revolutionizing the way people shop online. By simply using our voice, we can search, view products, add them to the shopping cart, activate the payment method and complete the transaction.
Voice commerce has experienced a 30% growth since its implementation in 2022, according to Tiendanube’s annual E-Commerce Report. The categories that have most adopted this trend in their commercial strategies are fashion and health and beauty, which represent 50% of total implementations. The possibility of activating payments by voice provides users with a secure, convenient, practical and agile experience.
Another trend that is gaining relevance in e-commerce is social proof, which refers to the need for people to know the opinion of other customers before making a purchase. In high-value products or when there are several brands offering the same product, social proof is especially important. The fashion, health and beauty, and erotic categories are the ones that have adopted social proof strategies the most, according to the Tiendanube study.
To implement social proof, it is important to comply with product descriptions and offer adequate quality to avoid generating false expectations that can lead to negative user reviews. Allowing customers to leave reviews or opinions of the product or service in micro and small businesses can be an effective strategy for future customers to validate the shopping experience of other users and feel more confident in making their own purchase.
In conclusion, voice commerce and social proof are trends that are transforming the way people shop online. Adapting and implementing these trends into business strategies can help companies create a closer connection with users, differentiate themselves from the competition and boost their online sales. Voice commerce provides a more convenient and agile shopping experience through voice, while social proof allows users to get feedback from other customers before making a purchase. The evolution of e-commerce is opening up new opportunities for entrepreneurs and it is important to be aware of the trends to take advantage of their full potential.