In recent weeks, dissemination activities have been held by the partners involved in the DIGITAIL project. Regarding the Spanish partners, the Alava Chamber of Commerce carried out its Multiplier Events during the months of October and November. The workshops were divided into four seminars, two in October and the other two in November. Each seminar was aimed at a different type of audience: traders on the one hand, and business entrepreneurs on the other.
In all of them, the manual and the digitisation course designed by the partners were presented. Afterwards, depending on the seminar, different aspects of digitalisation in the retail sector were discussed in workshops. Some of these workshops dealt with topics such as: neuromarketing, improving online presence, effective use of Instragram among others.
The seminars attracted 59 people between all the seminars, although all those who registered were sent the manual and the procedure for registering for the course in order to take it.
The remaining partners will carry out their ME in the coming weeks, prior to the finalisation of the project in February.
If you are interested in the Chamber of Commerce of Alava, here is a link to their website: http://www.camaradealava.com/